The Content Marketing Picture
An afternoon session on the role of visual elements in content marketing, followed by a networking cocktail function on the picturesque Sydney Harbour at the Museum of Contemporary Art.
Thursday 11 September
Museum of Contemporary Art
140 George Street, The Rocks, Sydney
4-6pm: Presentation and panel
6-7pm: Networking drinks and canapes function
Cost: This is a free event. All places have now gone – but we are running a waiting list. Click on the register button below to join the waiting list
Micha Schwing, global director, content strategy, Getty Images
As Global Director for Content Strategy at Getty Images, Micha explores the evolving meaning of imagery in advertising and marketing, identifying how consumers and brands engage in the wider visual culture. She has over ten years’ experience working in the international media industry, is a regular speaker at industry events across Europe and Asia including IAB Forum, Adfest and Adtech and also provides consultancy on visual branding for clients such as Swisscom, Shell and Deutsche Bank. In addition to her degrees in photography and advertising Micha recently completed her Masters in Sociology at Goldsmiths College in London.
Tim Buesing, creative director, Reactive
Tim studied Design and New Media in Berlin and Helsinki. In his design and advertising career he has worked at agencies such as BBDO, Publicis, Razorfish, MetaDesign and Holler on brands such as MINI, adidas, Bonds, Lion Nathan or WeightWatchers.
As content became more prominent in the marketing mix, Tim has helped brands like WeightWatchers, Bonds, Nescafe and XXXX Gold initiate their own programs. Standing out visually has always been a creative cornerstone in these projects. Most recently Tim initiated a world first collaboration of WeightWatchers and Getty Images: using Getty’s API Connect allowed Australians to tell their very individual success stories, choosing from millions of the world’s most popular photos.
Chris Collacott, Content and digital marketing strategist, Deloitte Digital
Chris is a Content and Digital Marketing Strategist in Deloitte’s Customer Practice with over 17 years’ experience executing and leading digital projects. More recently, Chris’s passion for digital and content marketing has been a catalyst for injecting content strategy into a range of campaigns. Today, there have never been more ways to create content and Chris believes that the need for clear content strategy and marketing has never been more important to cut through the noise and stand out in front.
Lucy Sutton, content and social media strategist, King Content
Having joined King Content in September 2013, Lucy Sutton’s role has evolved to Content and Social Media Strategist. Prior to joining King Content, Lucy held editorial roles in B2B publishing since 2004, covering industries including AV contracting, digital video, electronic music, wholesale baking, construction, retail, manufacturing and energy. She spent half her life in the US, but returned to Sydney in 2012 to take the role of Editor-in-Chief for The CEO Magazine, which highlights standout leaders in the Australian C-suite. She is fascinated by the way content seems to be ever-changing but in fact is always after the same thing: the right audience.
Moderated by Tim Burrowes, content director, Mumbrella
Update: Tickets have now all gone, but we are running a waiting list – click on the register button above to join the list
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