Coopers Brewery aims to woo customers with nostalgia in its new sparkling ale campaign.
The campaign, created by KWP, launched with a cinema ad featuring shots of sparkling ale flowing from tap to glass, in slow-motion, supported with Billy Joel’s 1908s hit ‘Just the Way You Are’.
Other campaign assets include X-Track (out-of-home) TV and digital, featuring messages such as ‘Unchanged and Family Owned since 1862’ and ‘Hasn’t, Couldn’t, Wouldn’t’. The campaign was designed to highlight the history of the variant.
“Our commitment to quality and consistency hasn’t changed in over 150 years,” said Cam Pearce, director of sales and marketing at Coopers. “We’ve never compromised on quality, and never could, and we wouldn’t change a thing [and] the new campaign is a reflection of this.”
The campaign was released in two parts and will run until mid-2017.
Video Credits
- Directed and produced by: Matt Minear & Steve Evans
- Production Manager: Georgie Toole
- Group Account Director: Alina Godfrey
- Director of Pictures: Dan Peters (Dan Peters Photography)
- Audio Mix: Scott Illingworth (Best FX)
- Media Planner: Ryan Shipway
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