‘Cringe the binge’ campaign tackles heavy drinking among young Australians
A national campaign has launched to curb binge drinking among teenagers and young adults.
Created by Brisbane agency Decoder in the style of gig posters, the ‘Cringe the binge’ campaign tackles some of the outcomes of binge drinking, such as sexually transmitted diseases, adolescent brain development, alcohol–fuelled sexual violence, social embarrassment and mental health issues.
I really like this. Nice work.
Very similar to work done by Headspace…..
Beautifully done, but still not getting to the core of the problem so as to affect a change in the psyche
BAM!
Apart from my professional take on this campaign, the next time I tackle a Saturday night “See ya….we’ll be home at 2am” conversation with our 3 teenage kids, these posters will come in handy. So much easier to absorb than my lectures!
As always there’s a question about effectiveness and ability to change the behaviour of a target demographic that has such a strong drinking culture but in terms of execution and presenting the campaign in a way that will engage with the target audience this is great!
Congrats to the AWARD School finalist