Customer experience will make or break free to air TV
As paid TV streaming services such as Netflix and Amazon Prime continue to grow, Liz Ross, CEO of Freeview considers what it will take for free to air to remain on top.
The battle for hearts, minds and eyeballs playing out in the booming TV streaming industry has resulted in more players serving up more and more content to an increasingly overwhelmed viewing audience.
You need only look at the volume of programs now available on Netflix, as deep-pocketed rivals like Amazon Prime look to match it in an attempt to be everything to everyone.
In this highly-disruptive age it has quickly become conventional wisdom that the value of digital platforms lies in the numbers of users they can attract. Facebook, LinkedIn, Twitter and Instagram are all good examples of other comparable digital businesses that are judged in this way.
An unbiased and truly balanced account of the state of the FTA industry.