CX specialists to launch rebranded agency: ‘Tortoise & Hare’ next week

Formerly ‘AM-i Customer Engagement Agency’, Tortoise & Hare will rebrand and streamline its service offering to better collaborate and service Australia’s leading customer-obsessed brands from 31 May.

The agency’s new positioning, inspired by the fabled Tortoise & Hare, reflects the true nature of rewarding relationships – that they are built on genuine, consistent effort over the long term.

“In an age where everything is measured by the minute, we wanted to develop a brand that’s about going the distance. We aren’t interested in reactive tactics to hit daily sales targets, we are in the business of building lifetime value and loyalty,” said director Oliver Stewart.

Led by Angela Cobb, Oliver Stewart, and Nicholas Wonders the agency is comprised of senior Australian marketing talent backed by a team of marketing specialists.

A crucial part of how they differentiate their approach and ethos stems from the fact that the core team have all worked both agency and client-side.

“When we say we get our clients challenges – we really mean it. Our ability to understand their context whilst remaining an objective third-party is what makes us invaluable. At some point we’ve all been told we’re mad to go back agency side. But this is what sets us apart – we get business because we’ve been in business!” said director Angela Cobb.

Tortoise & Hare channels this unique perspective to deliver what their clients actually need, not what the agency “thinks they need”. Everyday Rewards, nib, Cashrewards, Roche and W23 (Woolworths venture capital arm) are some of the brands that benefit from Tortoise & Hare’s unique expertise and end-to-end service offering.

The agency is also emblematic of the post-COVID shift as senior talent looks for a way to continue to work with exciting innovative clients while also enjoying the pace of a regional community.

Managing director Nicholas Wonder said “Newcastle is truly a hub for innovation, we’re really grateful to be a part of it and passionate about helping it grow. What we’re seeing is senior marketing talent leaving the big cities. If you can enjoy the benefits of exciting client work with industry leaders and the ability to raise your family in a beautiful coastal paradise like Newcastle, why wouldn’t you?”


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