Daily Mail Group media revenue slips overall but digital ads grow
The Daily Mail Group Trust media division has reported a overall drop in revenue of 5% as print advertising continues to shrink, but the company’s MailOnline ad revenue has lifted by 3% in the first quarter of its financial year.
Overall, group revenue for the company lifted 4% on a reported basis, but underlying revenue was flat at £520m.
The company did not break out the contributions from its Australian operations, which were reported as £17.5m (AU$30m) in revenue for the financial year ended September, up slightly from the £16.8m it reported the previous year.
In its announcement to the London Stock Exchange, DMGT said digital advertising revenues in the media division had helped to offset the continuing decline in print revenue across its mastheads.
“MailOnline’s advertising revenues increased by £9 million, or 38%, to £32 million, including Australian revenues and the benefit of the stronger US dollar, and by 17% on an underlying basis,” it said in the announcement.
“This exceeded a decline of £5 million, or 12%, to £36 million in print advertising revenues at the Daily Mail and the Mail on Sunday for the quarter. Advertising revenues across the Mail businesses as a whole, for print and digital combined, consequently increased by £4 million and, on an underlying basis, were in line with last year.”
Daily Mail Group Trust Media Division 1st quarter revenue growth.
Overall, digital audience growth slowed.
“MailOnline’s average global daily unique browsers during the quarter was 14.4 million, up 0.7 million, or 5%, on last year, and the average global unique browsers per month were 223 million, an increase of 1% on last year.” it said.
The company said it still expected to deliver stable underlying revenues of between -2% and +2% for the full financial year.
