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Campaign Review: State of Origin spots from XXXX and Westpac

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns. This week, Mumbrella asked Campaign Edge’s Dee Madigan and Hayley Read, senior strategist at Hardhat, to share their thoughts on State of Origin spots from XXXX and Westpac.

Lauren McNamara

June 8, 2023 9:00

Brand: XXXX

Campaign: ‘Queenslanders’ Pride in their Origin’

Agency: Thinkerbell

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.