DDB Melbourne create new brand campaign for Lindeman’s

Wine maker Lindeman’s has kicked off a global brand campaign introducing the brand’s new tagline ‘It’s the sunshine that makes it’.

The campaign, from DDB Melbourne, departs from the traditional wine commercials’ images of vineyards and barrels; instead the TV ad utilises stop-motion and “shows the relationship between humankind and sunshine”.

Executive creative director Darren Spiller said in a statement: “The sun has always made us feel good; it’s a human truth. In this campaign we’ve used the sun a metaphor for how a brand like Lindeman’s can make you feel.”