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DDB Melbourne create new brand campaign for Lindeman’s

Wine maker Lindeman’s has kicked off a global brand campaign introducing the brand’s new tagline ‘It’s the sunshine that makes it’.

The campaign, from DDB Melbourne, departs from the traditional wine commercials’ images of vineyards and barrels; instead the TV ad utilises stop-motion and “shows the relationship between humankind and sunshine”.

Executive creative director Darren Spiller said in a statement: “The sun has always made us feel good; it’s a human truth. In this campaign we’ve used the sun a metaphor for how a brand like Lindeman’s can make you feel.”

The commercial is supported with a print campaign, in-store  and digital.

The first phase of the campaign launched in Sweden in September and will continue to roll out internationally over the next 12 months.

Credits:

  • Managing Director Lindeman’s: Michelle Terry
  • Global Brand Business Director Lindeman’s: Lisa Saunders
  • Global Brand Business Manager Lindeman’s: Kate Dermody
  • ECD: Darren Spiller
  • Creative Director: Rob Beamish
  • Creative Director: Jim Ritchie
  • Copywriter: Toby Kennedy
  • Art Director: Jordy Molloy
  • Head of Broadcast Production: Simon Thomas
  • Planning Director : Lorenzo Bresciani
  • Production Company: EXIT Films
  • Director: Mark Molloy
  • Producer: Peter Kearney/Martin Box
  • Executive Producer: Emma Lawrence
  • Managing Director/Executive Producer: Corey Esse
  • Editor: Rohan Zerna, The Butchery (Producer Jess Asz)
  • Grade: Fin Design & Effects
  • Online Edit/Animation: Justin Bromley, Fin Design & Effects (EP Billy Beckett)
  • Media: Mediacom
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