Wine maker Lindeman’s has kicked off a global brand campaign introducing the brand’s new tagline ‘It’s the sunshine that makes it’.
The campaign, from DDB Melbourne, departs from the traditional wine commercials’ images of vineyards and barrels; instead the TV ad utilises stop-motion and “shows the relationship between humankind and sunshine”.
Executive creative director Darren Spiller said in a statement: “The sun has always made us feel good; it’s a human truth. In this campaign we’ve used the sun a metaphor for how a brand like Lindeman’s can make you feel.”
The commercial is supported with a print campaign, in-store and digital.
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The first phase of the campaign launched in Sweden in September and will continue to roll out internationally over the next 12 months.
Credits:
- Managing Director Lindeman’s: Michelle Terry
- Global Brand Business Director Lindeman’s: Lisa Saunders
- Global Brand Business Manager Lindeman’s: Kate Dermody
- ECD: Darren Spiller
- Creative Director: Rob Beamish
- Creative Director: Jim Ritchie
- Copywriter: Toby Kennedy
- Art Director: Jordy Molloy
- Head of Broadcast Production: Simon Thomas
- Planning Director : Lorenzo Bresciani
- Production Company: EXIT Films
- Director: Mark Molloy
- Producer: Peter Kearney/Martin Box
- Executive Producer: Emma Lawrence
- Managing Director/Executive Producer: Corey Esse
- Editor: Rohan Zerna, The Butchery (Producer Jess Asz)
- Grade: Fin Design & Effects
- Online Edit/Animation: Justin Bromley, Fin Design & Effects (EP Billy Beckett)
- Media: Mediacom