DDB Melbourne create new brand campaign for Lindeman’s

Wine maker Lindeman’s has kicked off a global brand campaign introducing the brand’s new tagline ‘It’s the sunshine that makes it’.

The campaign, from DDB Melbourne, departs from the traditional wine commercials’ images of vineyards and barrels; instead the TV ad utilises stop-motion and “shows the relationship between humankind and sunshine”.

Executive creative director Darren Spiller said in a statement: “The sun has always made us feel good; it’s a human truth. In this campaign we’ve used the sun a metaphor for how a brand like Lindeman’s can make you feel.”

The commercial is supported with a print campaign, in-store  and digital.

The first phase of the campaign launched in Sweden in September and will continue to roll out internationally over the next 12 months.


  • Managing Director Lindeman’s: Michelle Terry
  • Global Brand Business Director Lindeman’s: Lisa Saunders
  • Global Brand Business Manager Lindeman’s: Kate Dermody
  • ECD: Darren Spiller
  • Creative Director: Rob Beamish
  • Creative Director: Jim Ritchie
  • Copywriter: Toby Kennedy
  • Art Director: Jordy Molloy
  • Head of Broadcast Production: Simon Thomas
  • Planning Director : Lorenzo Bresciani
  • Production Company: EXIT Films
  • Director: Mark Molloy
  • Producer: Peter Kearney/Martin Box
  • Executive Producer: Emma Lawrence
  • Managing Director/Executive Producer: Corey Esse
  • Editor: Rohan Zerna, The Butchery (Producer Jess Asz)
  • Grade: Fin Design & Effects
  • Online Edit/Animation: Justin Bromley, Fin Design & Effects (EP Billy Beckett)
  • Media: Mediacom

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.