Deconstructing ‘Why David Ogilvy must die’ – a lesson for fake marketers
Content Brewery founder Malcolm Auld doesn’t agree with those digital marketers who like to proclaim the death of David Ogilvy’s ‘selling is everything’ methodology. Here, he deconstructs an article which does exactly that.
An appalling piece of digital drivel appeared in The Drum last week: “Why ‘David Ogilvy’ must die”. It is typical of the fake news constantly conjured by the fake marketers, those who call themselves digital marketers.
The horrible truth is that the digital marketing clerks have been manufacturing fake news since the internet was invented. They have claimed outrageously that everything has changed; there are new rules of marketing and PR; new business blueprints; and everything that has always worked in marketing, no longer does – even though it still does.
Wellllllllll……
you say
‘The OECD Adult Literacy Study revealed roughly 82% of people struggle to comprehend basic English, so we need persuasive writing skills like never before.’
\m8 dunno if u do cos dey aint gonn unnerstand it ey cos only 18% will get it 0_0/
Other than that, it’s a fine rant worthy of something I would type, though I suspect ‘the answer’ lies somewhere between the two articles 😉
Spot on the button Malcolm. Think and Grow Rich and How to Make Friends and Influence People etc still as relevant today as they were when they came out. And the skills of selling are the same now as they were 30 years ago and before that.
As one of the guys that made Shitter (No really you could buy your tweets on toilet paper) I can assure you that not many people actually wanted to be connected to their toilet paper in that way either.
Well said, Malcolm. Few digital marketing folk speak plain English. Most talk drivel. David Ogilvy spoke plain English. Timeless advice like, `Advertising is not an art form, it’s a medium for information, a message for a single purpose: to sell.’
“Only fake marketers think customers care about brands as much as fake marketers do”.
Or, to paraphrase something my father once told me, “You’ll be less concerned about what people think of your brand when you realise how seldom they do”.
How is the original article “fake news”? It’s quite clearly an opinion piece.