Did Nine really win the year? And how Ten could turn it around

The OzTam ratings year finished up last week, with Seven claiming the number one spot by total audience share, however according to Initiative’s Chris Colter, it is hard to argue anyone but Nine came out on top in 2022.

“At the end of the day, I think all networks performed well in their own right, but if you look at the stats, with Nine winning share in those key demos off the back of a really strong content slate, I think it’d be hard to argue that they haven’t won the year.”

Chief strategy officer at Initiative, Chris Colter