Digest: Nielsen’s new challenger; ACP hotseats warm up; Suicide ethics; AFL vs the snappers; covering le Tour; Eddie’s new agency; TiVo shifts only 40,000
So that’s what she’s up to.
There’s no doubting the story of the day – it’s the next move by Jane Schulze, until recently editor of The Australian’s media section.
She’s off to do something pretty interesting – and she’s given her former colleagues on The Oz the scoop.
The paper reports that she is a partner in a new company called Standard Media Index. The company has done a deal with every one of Australia’s 12 largest media buying agencies to supply live buying information.
Nice round up Tim. Will be interesting to see how Eddies marketing outfit’s going to go *crinnnnge*. Cheers.
I think Tivo’s success is tied more to the web than free to air. As their web offerings open up more people – starting with geekier among us – will shift off cable (and the typically looooong contracts) to Tivo.
I know that cable TV really irritates me these days. Too many bad reruns of 70s shows and lots of ads. One day I’m going to time the breaks in some shows. I’m sure there’s a good chance they’re running over the limit ion some slots.
Tim, I just read an article from the US last night that said that only 20% of Tweets are from computers – so it looks like Neil read the same thing.
I just don’t get the whole Tivo thing. I admit I’m one of the “geekier among us” and so I built a media center PC for around the same price as a Tivo box. Trialling Windows 7 Release Candidate, which has an updated version of Media Center, it does all the things that Tivo can do plus more. The 7 day program guide is read straight from the guide that the networks transmit in the digital signal – and so it’s always very current and it works seamlessly for recording, time shifting, etc. But being a PC, my living room can now access the world of HD content from the Internet, like Vuze and others. It’s heaps more versatile – I’d argue cheaper than most PVR’s….and I have a Blu-Ray built in too. Everthing in one box and it’s fast enough and versatile enough to download HD content in the background and record my favourite TV shows while I’m watching a Blu-Ray movie.
“Robyn had 12 months. She had the opportunity to run the magazine. She had the opportunity to develop the magazine on her own.”
Anyone who’s edited a monthly mag, especially one with anywhere near a decent circ – say, over 30k – knows that 12 months is barely enough.
Big mags are like big ocean liners – no matter how much you turn the wheel it takes a long time for the ship to actually change direction. And for a mag like the Weekly, where you’ve got so much content and shoots and spreads planned ahead – and you’ve also got a loyal family of readers who you can’t risk scaring off by making a sudden change – well, there’s almost no way to make a dent on those numbers in the first year.
Besides which, if she was editor for a year, then the first year of circ would probably include a few months of her predecessor, and the first few months of the new editor’s reign would barely count because you’ve inherited so much. When you take over the next issue’s already done, and the one after that is at least halfway though.
So you’re looking at, realistically, just six measurable months under the ‘new’ editor.
Good review, although I liked last week’s a tiny bit better thanks to the Group M negotiating coverage analysis.
Nice to see Canning left the Scientologists alone this week in The Oz, following his previous shot across the bows in a rare diary appearance previous issue.
I just read the Shoebridge article about Twitter and can’t believe Wagamama’s CEO has time to spend a few hours a day on Twitter chatting to customers.
Running ad campaigns on Twitter? Neil Shoebridge you are hilarious