‘Digital is like high school sex’: WPP AUNZ’s Jens Monsees on the motivations behind his transformation plan

“I often say, digital is like high school sex. Everybody talks about it, few are doing it and nobody does it right,” said WPP AUNZ CEO Jens Monsees.

“There is more than talk, you have to understand it. So where is your data in a big bank, in a big automotive company, where is this data sitting? How do I make it accessible and make sense of it in real time? How many of our clients at the moment have a decent data strategy and have the IT infrastructure underneath it to harvest and make sense out of the data?”

Speaking at Mumbrella360: Reconnected, Monsees discussed the digital motivation behind his transformation plan for WPP AUNZ. Monsees said clients’ obsession with data-informed marketing can only be addressed by starting at the very core of data banks and organisation.

Monsees spoke at Mumbrella360: Reconnected