Digital leads market recovery with overall ad spend up 2% in December

Zanda Wilson

February 2, 2021 9:16

Ad spend in Australia has recorded another month of growth, as the media agency market continues to show clear signs of post-COVID recovery.

Digital spend continued to lead the way in December of 2020, with a late surge in bookings delivering a 15.9% increase in ad spend in the category year-on-year, contributing to an overall increase of 2% in spend.

SMI December 2020 Ad Spend Trends

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

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Digital leads market recovery with overall ad spend up 2% in December

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