Diluting the message

Tim Burrowes

May 10, 2009 4:58

How can a non-human entity (such as a company, corporation or business) express ideas? Or have a stream of consciousness? Or an inner monologue? They can’t, which means you are simply being fed corporate nonsense in the guise of a more personable media forum.

The Weber Shandwick Asia blog on why brands shouldn’t be on Twitter

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.