Diversity is a missing strategic gap in marketing, not just a rights issue
Acting like diversity doesn’t affect your brand isn’t just discriminatory, it’s simply bad marketing practice, argues International Creative Services’ Anne Miles.
It’s easy for people to bang on about diversity or ‘girl power’ because it is a right, or because it is the ‘right’ thing to do (which I do agree with), but perhaps it is even more pragmatic than this and simply a sign that businesses are not delivering on strategy.
In my experience client side dealing with agencies and brands over the years, it seems the real issue in our industry is that strategy is often off. Part of this is because we don’t have diversity on our minds. At best, we think about adding a few token photos in the casting, and that’s about it.
