DoubleVerify launches new attention measurement lab for advertisers
Digital media measurement, data and analytic platform DoubleVerify has launched a dedicated arm for attention metrics, DV Attention Lab, using “attention data” on ad engagement and ad exposure for campaign measurement.
The Lab’s analysis is supported by DV Authentic Attention, a performance solution that analyses data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device.
