DR MUMBO: A bad eggsample; Maths with B&T: Is going to Cannes more important than saving jobs?
Which journalist chatting to a PR at the Australian Egg Corporation’s agency suggested that they should take a leaf from Sam Kekovich’s lamb-promoting Australia Day campaigns and create a day focused on eggs? The PR was too polite to mention Easter. Sadly the journalist was Mumbrella.
Dr Mumbo was delighted to receive (via his fax, quaintly enough) a promotion from esteemed trade mag B&T challenging him to “Engage your mind”, with a sudoku to complete. And although he finished the brain workout, he was beaten by the next one. If the special offer allows him to subscribe to the fortnightly mag for a year at a bargain price of $175, how much would 25 copies of the $4.95 magazine cost him at the newsstand over the same period?
Interesting priorities at 303 Perth, it would seem. Last week MD Alan Taylor was bucking the trend and virtually the only agency in Australia saying that it was going to increase the number of delegates it sends to Cannes – from three to “at least five, probably more”. Last night, it was making six people redundant including its AFA trainee, reported Campaign Brief. By Dr Mumbo’s calculations, you could pay a junior salary for two months for each person you send to Cannes. But, hey, every agency has to decide their own priorities, and how important are trainees anyway?
Dr Mumbo recently took a call from the very nice man at Campaign Brief, so he feels bad about sharing this from the blog’s comment section which was posted about two and a half years ago. It was commentating on the then new Air Force One viral created by Aussie Dave Droga for Mark Ecko:
Droga’s Ecko thingy looked fake as fuck and was a total piece of shit. As something purporting to be guerilla I found it’s charlatism highly offensive – sorry not to tow the grovelling line of the rest of you saps. August 15, 2006 6:02 PM
Two years on, and 114 millions viewers later, Dr Mumbo wonders whether the commentator still feels the same way.
Press updates you don’t want to issue. This one dropped into Dr Mumbo’s inbox yesterday afternoon:
Melbourne, 24 February 2009: The Australasian Sponsorship Marketing Association (ASMA) would like to clarify that it is in no way criticising the research or findings from research as undertaken by Sweeney Sports on the Sentiment of the Sponsorship Industry. The intention of the Media Release issued earlier today was to offer an alternative opinion and to highlight a more optimistic view of the findings. As such, ASMA wish to retract the following paragraphs from the release issued today:
- All of Paragraph 1
- All of Paragraph 2
- All of Paragraph 3
- All of Paragraph 5
Apparently the fourth paragraph was fine though.
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4.95 times 25 is $123.75c.
The sub offer of $175 includes 12 months access to the website hence the price differentiation.
You can subscribe at the link posted.
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Thanks, Einstein.
While I’d never dare suggest a marketing strategy to the powers-that-be at B&T, perhaps I could humbly venture to suggest that you might want to mention the 12 months access to the web site somewhere in your promotional message in that case.
Cheers,
Tim – Mumbrella
now a daily religious read – love mumbrella!
can you consider adding more relevant PR content?
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Look at the way you bold the first few words of each paragraph. You’re such a journalist. =P
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the geniuses at B&T told my colleague that it was to cover the cost of being a “larger, glossier magazine with more pages than before….you know, like Sunday Life”. We didnt have the heart to point out the Sunday Life was free with the Sun-Herald.
We’ve cancelled our subs and will buy it a the newsagency….maybe.
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