What E3 can teach marketers about connecting with their audience
Worth $90 billion globally each year, the console and PC gaming business is a goldmine. And E3 is its annual showcase. But it’s not just products for sale, it’s new lessons in engagement and relevance, says Spaceship CEO Kumar Manix.
Video gaming is seriously big business. Raking in more than $90 billion globally each year (and counting), it’s a major growth industry, especially in Australia and Asia. Yet, somehow, it remains something of a mystery to most marketers, who often struggle to build a meaningful connection with the vast but poorly understood gaming community.
Which is perhaps why E3 – the Electronic Entertainment Expo hosted in Los Angeles each year – is such a huge deal.
The expo is the Super Bowl of the video gaming industry, attracting more than 40,000 guests.
Gaming certainly is a big deal, a AU$3.1bn market locally in 2015.
Here’s a comprehensive wrap of all the key titles and announcements from the week as well:
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