EasyFlowers and The Core Agency launch new ‘easy to forgive’ campaign
The Core Agency has created a new integrated campaign for EasyFlowers after being appointed by the online retailer without a pitch.
The independent Sydney creative agency secured the win last year based on its work for other brands.
EasyFlowers is one of the largest floral networks in Australia, bringing together over 300 local florists to deliver fresh flowers across Australia. Now in its 20th year, EasyFlowers is looking to build on its growth with a new core brand idea and integrated campaign.
The campaign features TV, print, digital and social. The 30-second TV commercial features a couple rushing about to get on the road for a camping trip, and as they are pulling out of the driveway, we see a young boy standing idle, while the woman in the car suddenly remembers her mother’s birthday and proceeds to order same day flower delivery. The flowers arrive before the couple realise the child is not with them, and promptly turn around. The campaign is aimed at showing that forgetting things is easy, but it is just as easy to rectify with same day flower delivery from EasyFlowers.
The Core Agency founder and creative partner, Jon Skinner, said the EasyFlowers team believe in the “power of creative advertising” to drive their business forward. “There’s nothing more rewarding than seeing the results our campaigns deliver for entrepreneurial clients, and I know this new work will achieve the same for EasyFlowers.”
EasyFlowers deputy CEO, Jacob White, added: “We’re thrilled to partner with The Core Agency. They have extensive experience with digital brands and have created a fantastic campaign to communicate our message.”
The agency’s client list includes IGA Supermarkets, QBE Insurance, PwC, Just Better Care, Evergreen Garden Care and Elders Insurance.
Credits:
Client: EasyFlowers
CEO: Jason Squire
Deputy CEO: Jacob White
Agency: The Core Agency
Founder & Creative Partner: Jon Skinner and Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Manager: Max Whitehouse
TV Producer: Bill Doig
Production Company: Airbag
Director: Ariel Martin
Executive Producer: Alex Tizzard
Line Producer: Megan Ayers
DOP: Aaron McLisky
Media Agency: Wavemaker
Client Director: Leonora Beresford
Client Executive: Kellie Patrick
Edit House: ARC Edit
Editor: Charles Ivory
Conform: White Chocolate
Sound House: Rumble Studios
Sound Designer: Cam Milne
Sound Producer: Katie Harper
Photographer: Steve Greenaway
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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