eBay rolls out integrated campaign targeting screen savvy online shoppers on Sundays
eBay has unveiled a new ad campaign to promote a partnership with big name retail brands called “eBay Big Sundays”.
The online shopping giant is targeting “multi-screened” consumers who prefer to shop from the comfort of their own home every Sunday until September.
The 15-week campaign features a quirky video that shows a man who gets out of his Sunday lawn mowing job by bringing home a herd of goats to do the job for him while he kicks back and browses eBay.
https://www.youtube.com/watch?v=hQeOnbh9A0Y&feature=youtu.be
The campaign will run from 10am every Sunday until September, be fully integrated, and roll out across TV, outdoor, print, social and online. It will also feature heavily on eBay’s site which it said reaches 7.3 million active users every month.
Retailers on board for the promotion include The Good Guys, Pumpkin Patch and Supercheap Auto.
Steve Brennen, eBay’s senior director of marketing and advertising sales said Australians loved shopping from the comfort of their couch and that his site consistently saw it’s highest traffic coming through on Sundays.
“The new retail game is about being where your customers are at a time that is convenient to them,” he said.
“What we are doing with this campaign is making the bargains easier to find than ever before.”
topics
Advertising
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consumer
digital
eBay
ecommerce
Marketing
Media
Media agency
online
outdoor
public relations
retail
Supercheap Auto
The Good Guys
That’s a direct copy of the old Trading Post ad using the same talent and animals – hardly original eBay ! https://www.youtube.com/watch?v=5E7JxNPePa4
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I have seen that add multiple times had no recollection it was ebay and I am a big ebay user
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