#ElleTwitterTakeover boasts platform for events not just content, says editor-in-chief
Elle magazine’s editor-in-chief Justine Cullen, said that the title’s week-long partnership with Twitter offered new opportunities for the magazine to engage with audiences through events via the social media platform.
“The Elle audience, in particular, is really hungry for new things, so it was a way of keeping them interested and engaged. This was kind of a new way to partner with a platform we hadn’t really focused on before”, Cullen told Mumbrella.
“We used their functionalities like the polls and they are also beautifully set up for producing content. They had the blue room where you can go and easily create videos and audio content.”
What was this for and was it successful?
I don’t want to be negative but from the above it sounds like it was a “challenge” …but they had a “fantastic view” from the office and it was good for “team building”.
What do we learn about Twitter from that, or Elle for that matter.