Emotional AI provides a new hope for our messed up relationship with technology

It’s no secret that our relationship with technology is damaging our relationship with each other. But, ironically, one of the most advanced technologies we have might hold the key to solving the problem, writes The Works’ Douglas Nicol.

We should all feel just a little guilt for our industry being the greatest proponents of technology and social media.

Our problems and imperfections have been privatised, hidden by social media and the pressure to be perfect. This is why often people are surprised when a relationship fractures and all too often you hear ‘I never saw that one coming’.

People have stopped ‘turning up’ for their closest relationships, instead they just text a love heart emoji. Mobile devices have left us sadder, lonelier and more anxious that ever before. Instagram gives the impression no one has any problems in their lives. Everything is perfect.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.