End of the content boom? Streaming giants forced to be ‘more selective in their investments’

Streaming platforms have been forced to be more selective in their original content investment as the challenges of market saturation continue to impact the industry.

This is according to Kantar Media’s annual Trends and Predictions report, which also found that the more TV you watch, the more likely you’ll opt for ad-supported streaming services.

This is lucky for the likes of platforms like Disney+, Netflix, and Amazon, who the report found have been forced to be “more selective in their investments in original content, or to lean into established libraries”.