Endometriosis Australia launches first TV ad about the disease via HAVAS Red

The first-ever TV ad to raise awareness about period pain and endometriosis will air this week.

Launched by Southern Cross Austereo (SCA) and Endometriosis Australia via HAVAS Red, Take Your Life Off Hold aims to raise awareness of the fact that extreme period pain could be a sign of endometriosis.

Endometriosis is a disease in which tissue similar to the lining of the uterus grows outside of it, causing severe pain and increasing pregnancy complications.

The nationwide campaign, which will run on SCA’s regional stations, is part of a two-year partnership with the Endometriosis Australia charity.