Entropico opens LA office and expands its creative roster
Sydney-based creative production company Entropico has opened in the US, with the director of operations Sam Egan at the helm of the LA office.
Entropico’s always-on model of in-house creative talent across film, photography, design, animation, audio and installation has seen them create work with agency partners including Bounce, Bring, Landor & Fitch, M&C Saatchi, Present Company, R/GA and Saaatchi & Saatchi. While clients include Adidas, Adobe, Google, Grays, Red Bull,Pandora, Samsung, Square and Telstra.
Egan commented on the office opening: “We had always dreamed of opening an office in LA. I think every production company does, in some way. When the pandemic first hit and our pipeline froze up, we thought ‘given everybody is stuck inside, why not see what international opportunities are out there’. We threw out some speculative asks and ended up finding some incredible clients and collaborators in the States, especially on the West Coast.”
“The early signs were enough to back ourselves in the market and establish a proper footprint. We are thrilled to unleash amazing Australian talent in America and vice versa; whilst travel remains difficult, the new ways of working mean California and Sydney teams can collaborate more readily,” Egan added.
Entropico has an integrated approach to creative production, and the team is made up of mixed medium practitioners in Sydney and Los Angeles.
Creative technologists Jemma Cole, Thorsten Hertog and Sam Whiteside, work across large-scale lighting installation, live motion capture and experiential design. Recent commissions include original works and public arts programs for Dark Mofo, Sydney Opera House, Vivid, Liverpool Council, Inner West Council, Casula Powerhouse Arts Centre, and All Club / Svbkvlt [China].
The US expansion comes as Entropico adds new multidisciplinary talent to its roster, including Soft Centre (an organisation which explores radical new ideas in sound, art, and digital media through its annual festival and various collaborative projects), Natasha Foster, Alex Massey, Claudia Brand and Aislinn Lowe.
Foster has a background in fashion films and music videos, and is known for dynamic camera movement and bold use of set design and colour, which she has brought to commercial work for Nivea, Google, Western Sydney University and The Voice, and music projects with Jesswar, Cxloe and Starley, amongst others.
Director Massey’s work includes Thirty Hours, a documentary about a 72-year-old ultra marathon runner and commercial spots for Airbnb,Audi, Square, The North Face and Under Armour.
Visual artist and director Brand works across screens, spaces, and canvases, in a cross-disciplinary approach. Recent creations include ‘Touch’, a movement film with Sydney Dance Company for Phoenix’s Space Action series, sky visuals for Manning Cartell’s 2021 Sydney Fashion Week runway show, and Rüfüs Du Sol music video visuals made in Unreal Engine. She’s also created commercial campaigns for the Biennale of Sydney and Reebok, and hand-drawn a charcoal stop motion sequence for Dacre Montgomery’s short film ‘In Vitro’.
With a background in music videos, Lowe’s work is tied together by the use of music and colour. She has worked most recently on campaigns for Koala and Pampelle, and a live performance with Rita Ora at the State Theatre for The Ellen Degeneres Show.
Burnett commented: “Whether the destination for the creative is a public space, social feed, ad break or arts institution, we want to create work that is effective, original and entertaining.”
