Diageo leads digital ad spend and impressions, finds Pathmatics

September 15, 2021 9:43

Digital marketing intelligence platform Pathmatics has revealed the digital ad spend for select alcohol brands and retailers in Australia over the past year, with Diageo leading the pack.

The brands included in the research are: Asahi Beverages, Bacardi, Beam Suntory, BrewDog Brewing Company, BWS, Campari, Diageo, Pernod Ricard, Stone & Wood Brewing Company and Jimmy Brings.

The charts below show the total digital ad spend from 1 September 2020 to 1 September 2021 for the brands included.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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