“Events are as much about social sharing”: Sydney events tech company acquires Snapchat printing service
Sydney-based social engagement agency, Social Playground, has acquired the global rights to the world’s first Snapchat printer, Tap2Print, to help marketers who are struggling to engage with millennial users of the service.
The four year old, Sydney based company is adding the product to its Toy Box line of social media booths available for hire by events managers.
“We’ve acquired this company in the US called Five Celsius,” founder and director of Social Playground Annabelle Davidson, told Mumbrella. “They are an events technology company that developed the Snapchat printing software and they originally got in touch with us to discuss licensing the product in Australia.
That’s very interesting. I love the idea of printing branded snapchat filters with the company logo at events, whilst also building their brand following.
My concern is the quality of the photo at th event in darker settings.
Interesting and definitely can see this working!
Thanks for the article. Always love reading stuff about Snapchat and how it’s really changing events!
Thanks David, we love following Snapchat updates too! In terms of the photos, quality is great as event attendees are using their own phone so as long as they have a decent phone, we can print a quality photo. Thanks for your comment!
Go Annabelle! Looks like another great addition to the toy box!
Thanks Adam… we’re pretty excited!