What the experts will say at AIMIA – take two
A year after he predicted what the experts would say at AIMIA’s digital advertising event Julian Peterson has another crack ahead of today’s event.
Doesn’t time fly? Reading last year’s article predicting what the experts would say at the AIMIA conference I’m struck by how little has actually changed in the past 12 months, so it will be interesting to hear what the experts have to say this year.
In the meantime I’ll try and predict their predictions for the near future of digital advertising:
Nice work Squire. Mad me chuckle.
Great article, Julian! Very down to earth.
Julian your first point could do with updating. The cookie discussion was had years ago, now it is all about tracking for retargeting without using cookies at all.
@PB – yes indeed the technology evolves (although cookies remain in very wide spread use) but the issue remains the same: the difference between publisher and advertiser technology and that some of the former are not even aware that their audience is being re-targeted and re-sold to others.
How many publishers have you seen rejecting an ad because it’s re-targeting their audience? Not many.
I expect to see more publishers using systems like Krux to monitor the leakage:
http://www.krux.com/dmp/protect/