Exploring Urban List’s new Sustainability platform with founder Susannah George
Last week Urban List launched its new Sustainability platform – Urban Sustainability – in partnership with Bank Australia. The vertical will provide content and conversations to encourage social, cultural and environmental sustainability. Hannah Blackiston speaks with Urban List founder Susannah George about the decision to launch during the COVID-19 pandemic and why the topic is still important to consumers.
“At Urban List, sustainability means having a positive impact – on people and on the planet – using our platform to drive positive and lasting change,” says Urban List founder Susannah George. She and her team at the culture and lifestyle publisher have just launched a new vertical, focused entirely on sustainability.
At first glance it might be a strange time to launch the platform – Urban Sustainability – but George says that despite the impact of the COVID-19 pandemic, or in fact because of it, now is a good time to take notice of our ecological footprint.
“2020 will mark the first decline in carbon emissions in more than a decade. We’ve all seen incredible imagery of the reduction in pollution internationally, and we don’t want to return to the levels we were at just eight weeks ago,” says George.
“If this health crisis has taught us anything, it’s that the changes we make as individuals can profoundly influence the world we live in for the better. It’s never been clearer that, to thrive as a global community, we need to protect both our planet and our people.
