Facebook, Instagram & TikTok launch campaigns for NAIDOC Week

July 2, 2021 10:50

This National Aborigines and Islanders Day Observance Committee Week (NAIDOC Week), Australians are being encouraged to discover the Traditional Country beneath their feet with the launch of ‘Connect to Country’ from Facebook Australia and Indigenous creative agency Campfire x.

With the creative developed by DDB Melbourne, the ‘Connect to Country’ campaign invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Latest

It's time to stop discounting our industry's most valuable assets

Nine stock drops after Sandilands on-stage Stevanovic revelation

Myer nabs former Coles exec Amanda McVay as chief customer officer

'We are ARN, and we're an entertainment company': Michael Stephenson takes charge

ARN upfront: Sensible meets madcap with a touch of TV

Facebook, Instagram & TikTok launch campaigns for NAIDOC Week

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE