Facebook revamps local business tools

Social media giant Facebook has revamped its local business tools, including adding a job search function and a Facebook Local app to help consumers find nearby businesses.

The announcement;

Today Facebook has announced additional tools to help people connect with local businesses. With over 1.6 billion people around the world connected to a small business on Facebook, people and businesses alike have told the platform they want even easier ways to connect. Further to this, 80 million+ businesses use Pages on Facebook and over 85% of them use mobile, showing the need for businesses to be on mobile.

To help connect businesses and people, Facebook has launched five new tools, they are:

  1. Updating Pages: Facebook is redesigning Pages on mobile to make it even easier for people to interact with local businesses and find what they need most. For example, users can make a reservation at a restaurant; book an appointment at a salon; or see most recent photos, upcoming Events, and Offers. Users can also now see Stories on Pages to get to know the people behind the business.
  2. Making Recommendations from your community more helpful: People use Recommendations to ask their communities where to go, where to eat, or where to shop. Facebook is making those Recommendations more prominent on Pages.
  3. Continuing to build Events: 700 million people use Facebook Events each month to find things to do in their communities. This includes organizations like CUESA, a local agricultural nonprofit, that uses Events to connect local farms with shoppers in person. If they want to get tickets to an event, they can buy them right from the Event on Facebook. Events that sell tickets directly on Facebook have seen two times more people getting tickets than when they’re ticketed on a website alone.
  4. Expanding our jobs tool to help more people find work: Local businesses create more than 60% of new jobs. Facebook wants to help people find those jobs and help local businesses hire the right people, so Facebook is expanding our job application tool to everywhere in the world.
  5. Taking steps to make finding a local spot quicker: Users can now browse a “Local” section in your Facebook app and a standalone Facebook Local app for businesses around them, see what places are most recommended, and check out which events their friends are attending.

On the benefits of having a Facebook Page, Andria Kalliakoudis, Marketing Director, Mirenesse Cosmetics Australia commented:

“Facebook is a key focus area for our business, with consumers becoming harder and harder to reach, we need to be present in the spaces they are actually paying attention to. We have found that we have been able to build deeper connections with our customers through our Facebook Page, not only does it allow us to get immediate feedback on our content and advertising, but often it’s our customers preferred method of communicating with us.”

From a Facebook media announcement


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