Fairfax Media revamps e-commerce platforms to create The Store by Fairfax
Fairfax Media has overhauled its existing e-commerce platform currently branded as The Sydney Morning Herald Shop and The Age Shop to create The Store by Fairfax.
Fairfax Media recruited Trudi Jenkins, who joined the company in May as digital commerce director, to lead the overhaul efforts.
Jenkins has a mixed background having worked in both magazines and in e-commerce. She previously worked as editor-in-chief of Delicious magazine from August 2001 to November 2012 and has spent 11 months as a consultant with Redballoon Australia. Jenkins is also the director of editd.com.au, a strategy, content and design company.
If mumbrella didn’t report on this you would only read about it in a Fairfax article. Let’s hope it goes better than the big growth strategy announced back in 2013 around events, content marketing, SME digital and marketing services and data. Some analysis surrounding the outcomes of Hywoods many pronoucements would be rather depressing. Hence the Fairfax share price.
Wowsers, it’s 2016 and it has taken Fairfax this long to realise that to monetize their reach in 2016, they need to do more than publish. The Iconic and ASOS already have a serious slice of this pie. If Fairfax empower the team (like they have done with Domain, which is an awesome product, far better than REA), then they might have a chance. They are playing catch up; however, at last; they are seeing how to maximize their opportunities in the digital era.
Ah, the old $40 key ring !
https://www.thestore.com.au/quick-release-keyring
Pass.
Sadly, Fairfax is lacking in vision big style. Hywood’s eggs are certainly all in on Domain, Stan and Events and to deeply cut the cost base within APM. The thinking for APM is this needs to be adequate just until the aforementioned ventures are properly realised. All sad but all true.
Laughable effort really. This Fairfax initiative typically far too late and another classic missed opportunity: SEEK, Carsales. The Domain model fexhibits some hope for a chance but given form of late I’d expect thestore to go bust pretty soon.
Nice try though.
$219 for a cushion?! What a joke! won’t be returning with these outlandish prices.
5% conversion on 100% of their audience. Big call…