Fetch TV boss predicts tens of millions will be spent on marketing in streaming war
Lorson
The boss of IPTV platform Fetch TV has predicted tens of millions of dollars will be spent by the telcos and streaming players Netflix, Stan and Presto, in the coming months, in a land grab for marketshare and consumer eyeballs.
On the day the Australian version of Netflix launched, Fetch TV CEO Scott Lorson whose over the top (OTT) platform last month signed a major deal to bring the US streaming giant into their service, said Fetch along with telco players would be launching a major marketing blitz today focusing on Netflix.
“From today consumers will see activity from FetchTV and from our partner ISP Optus and iiNet promoting the Netflix service,” Lorson told Mumbrella. “The total aggregated spend will be in the tens of millions.”
Roll up, roll up. Place your bets. Which service will be gone by the end of the year?
Seven? Nine? Ten? Foxtel?
Netflix, Quickflix? Presto? Stan?
Seven into 23 million just doesn’t go.
redundant spending war. Netflix by a country mile.
Netflix on Fetch TV with unlimited Optus bundle is working a treat for me, very happy,
Hate to be one to do my fellow marketeers out of $$$$ but the simple way to win this war is content and flexibility. Ubiquitous use of VPN has proved Aussies are not stoopid_in fact adept and adroit at beating artificial barriers. So if Netflix delivers the content and flexibility locally, it will win.
A lot of consumer choice but agree they won’t all last. Check out this site http://www.whichflix.com.au which helps Aussies compare each provider.
Looks like a copycat of https://www.comparetv.com.au/ Anon imagine a fair amount of these sites emerging
thodey got out just in time. the real loser is Telstra. Who wants to pay $90 for 100GB cable which gets you 15 hours of Netflix. I’ve just switched to Optus – $90 for unlimited plus a better PVR (fetch) and zero rated netflex (whatever…its unlimited).
Basically thodey decided broadband was about bundles and didn;t get media so dropped the ball big time while at the same time massively overspending for sports rights that were so narrowly defined to be useless.
Watch the BB business fall off a cliff and with it the rest of PSTN.