First Nation storytelling, equality, diversity and inclusion, targeted measurement’s future and aliens confirmed at Mumbrella360

Five more sessions have been announced on the Mumbrella360: Reimagined program, with industry leaders including Budget Direct’s Jonathan Kerr, R/GA’s Millie Menage, Host/Havas’ Laura Aldington, Hardhat’s Dan Monheit, IAB’s Jonas Jaanimagi and more.

Mumbrella360 returns as an in-person event in 2021

Mumbrella360: Reimagined will take place on 13-15 July this year across three individual venues in Sydney’s CBD – the Hilton Hotel, the Four Seasons and the Sheraton Grand Hyde Park.

Menage, R/GA’s regional group director APAC, will share insights on how to build an EDI (equality, diversity and inclusion) system that works.

R/GA’s Millie Menage

She will illustrate how inclusive and diverse advertising really is and how the system as it stands today is fundamentally flawed. Menage will also unpack striking statistics followed by the three key items she believes the creative industry needs to be doing to create diversity and equality from the inside out.

Aldington, CEO of Host/Havas, will lead a panel discussing why the Australian creative industry needs to embrace First Nation story.

The panel will explore the industry’s path towards reconciliation from the perspective of creative leaders, marketing leaders and First Nations people who work in the industry.

Host/Havas CEO Aldington will lead a panel on First Nation story telling

Joining Aldington will be Coles CMO Lisa Ronson, M&C Saatchi chief creative officer Cam Blackley, Campfire X director Peter Kirk and DDB Melbourne creative Nick Molyneux. They will uncover how the industry can benefit from integrating one of the oldest, most creative, story-telling cultures on the planet into an industry built on those very same pillars.

Also joining the program is Hardhat founder Dan Monheit, who will reveal just how bad good advice can be.

Hardhat’s Monheit will provide more terrible advice

Monheit will unpack core concepts from behavioural economics to demonstrate the issue and provide delegates with actionable takeaways proven to attract more customers, drive more sales and leave people feeling great about paying a premium.

He will show how the biggest issue is a long held belief that people (customers) make decisions in logical, rational ways, when in reality, it’s emotion and biases that play a far bigger role.

Meanwhile, the IAB’s Jaanimagi will provide a Masterclass on how to survive and thrive in the future of targeting and measurement.

He will ensure that attendees leave with a clear understanding of what they need to know, what it means for them in practice and what to do next to prepare.

In particular, Jaanimagi will touch on the topics of the forthcoming practical impacts, the three core types of solutions that are now emerging and what both buyers and sellers will need to tactically focus.

Budget Direct’s cut-through campaigns will be discussed by Jonathan Kerr and Nick Cleaver

And Budget Direct chief growth officer Jonathan Kerr will join 303 MullenLowe CEO Nick Cleaver to share how a Scottish detective, aliens and other outlandish stories have turbo-charged the success of the insurance company.

They will share details on the iconic Captain Risky and Sarge campaigns that have been game-changers in how insurance is seen and sold.

The presentation will delve into the strategic thinking behind the development and evolution of the Insurance Solved campaign and share some of the learnings from the work that spans the last three years.

Mumbrella360: Reimagined will take place on July 13-15 across three venues in Sydney’s CBD. Tickets are on sale now at earlybird prices.


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