Former Path51 MD, Simon Larcey, launches Viztrade programmatic advertising startup
Australian programmatic platform Viztrade has launched. Led by former managing director of Path51, Simon Larcey, the venture is backed by Unlockd co-Founders Chris Kerrisk and Craig Watt.
Viztrade_Left to right – Chris Kerrisk (Lead Investor ex Unlockd), Craig Watt (Investor ex Unlockd), Simon Larcey (Managing Director) and Andrew Wilson (Director)
This is incredibly interesting. Finally someone taking on the cartel behaviour of the big agencies and the overly complex programmatic platforms. Why all the middlemen and hidden costs. Let’s create a true and open marketplace where advertising dollars aren’t sucked up by bottom feeders.
Hold your horses “interested” …. I’m sick and tired of the view that agencies are fleecing their clients. There is genuine insight and value agencies offer in this space and of course they should charge for it.