Four key trends that will shape 2024 – and beyond

How’s 2023 been for you?

For me, there seems to be a sense of ‘returning to normal’, although what normal actually is now is anyone’s guess. But regardless, I feel there’s a tentative but growing sense of momentum. One indicator of this is the increasing occurrence of the number ‘2024’ on client marketing plans.

So in the spirit of keeping this train moving, I thought now would be a good time to take a look at the trends that are likely to bear significant influence on the world of branding and marketing.