Can a holdco big fish survive in an indie pond?

Indie life is characterised by its fast-paced, ever-evolving, and highly dynamic nature. In comparison, life at a holdco often feels like being a small cog in a massive bureaucratic machine.

At an indie, regardless of the agency’s size or your role within it, it’s just a fact of life that you don multiple hats. Indie workers embrace a “do-whatever-it-takes” mentality rather than a narrow “do-my-role” mindset.

Simply put, we play and win as a team.

 

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