Foxtel to ‘revolutionise’ TV with Netflix integration, increased on-demand offering and simplified interface

“Welcome to the new Foxtel experience” was the rallying cry from Foxtel CEO Patrick Delany as he unveiled upgrades and updates in a bid to position Foxtel as a real competitor in the subscription video on demand contest.

The ‘revolution’ includes more on-demand content, a new, simplified user interface, and an integration with Netflix, which places Netflix and Foxtel content side-by-side.

The launch event today aimed to show media buyers, marketers and TV/ content consumers that they really can “have it all” with Foxtel.

“Our aspiration has always been… to put all of our content on demand for our customers, so they can get the most out of our content – the best of TV, live, and on-demand, all in one place,” Delany said, noting the company has been working towards this since 2005, but that Australia’s internet limitations previously curtailed this dream.

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