Free for viewers and premium for advertisers: The unique value of BVOD
BVOD provides a brand-safe environment for advertisers, where they can trust their messages appear alongside quality content. Craig Johnson, director of research and insights at the Seven Network, explores this unique value and why advertisers should take advantage of it.
BVOD is grounded in quality content. Production values are high. Prohibition of user-generated content alongside strict adherence to broadcast standards ensures content is curated and produced to the highest quality standards.
AI capabilities built into 7plus prioritises content that aligns most with viewers’ personal preferences, reducing browsing time and optimising platform engagement. All these factors ladder up to a better user experience, and keeps viewers coming back, hungry for more free, premium content.
BVOD benefits from higher attention relative to all other media channels. In an age of endless scrolling and shortened attention spans, BVOD continues to engage audiences and buck the attention trend.
