From digital to retail media and beyond
Eight weeks into his new role, Cartology’s director of client partnerships and sales Robbie Hills reflects on what he’s learned so far in the rapidly evolving new media landscape.
I have been in the digital industry since 1999, watching the rise of search engines, video display media and CTV and being a part of the advertising industry that has shifted, then shifted again and then again! I’ve seen customer behaviour transform and brands adapt.
Now, arguably we are in the midst of the next wave with retail media, and the category can be seen to be driving strong innovation in many areas. What we’re seeing is a seismic growth of the industry and the increasing importance of digital.
I’ve only had my boots on the ground for eight weeks, but reframing my experience in digital within the context of retail media has given me a fresh perspective. Digital is an integral part of the retail media ecosystem and that ecosystem is so much more than it’s perceived.
