Remade 2025 locks in two new sessions
Remade 2025 has added two new sessions to its program, bringing perspectives on the future of retail media from global platforms, local innovators, and brand leaders.
The Trade Desk and Market Media (The Warehouse Group’s retail media arm) will reveal the thinking and ambition behind one of the region’s most innovative strategic retailer partnerships, and what it signals for the future of retail media.
The discussion will explore how Market Media has stepped beyond its own ecosystem, balancing customer closeness with privacy safeguards while supporting the local media market. The Trade Desk will bring a global perspective on similar partnerships in the US.
The Trade Desk’s Isabella Spragg and Market Media’s Rory McDonald
The session will offer insights into fuelling attention-led planning across streaming and audio, enabling retailer-verified measurement, and shifting budgets from walled gardens to the open internet. The panel iwll also discuss how they’re preapring for for tightening privacy regulations.
In a newly announced session curated by event partner Broadsign, a panel will examine the fast-evolving crossover between retail media and out-of-home (OOH) advertising.
In-store screens are now a fixture in many leading retail media networks, blurring the lines between the two channels, but can they truly be considered OOH.
The panel will feature media owners operating at the intersection of both ecosystems, alongside brand and agency perspectives, and Broadsign, whose platform powers some of Australia’s leading retail media and OOH networks. Together they’ll explore the opportunities, challenges, and lessons each side can offer the other.
Other sessions on the day include a keynote from Amazon Ads ANZ’s Willie Pang on retail media 3.0, Epsilon’s Adam Skinner with a practical look at what works in the world’s most advanced retail media markets, and Zitcha’s Alberto Vergara with an exploration of what happens when AI becomes the customer.
A session with McCain Foods, Uber Advertising and PHD will unpack new research on how quick commerce is collapsing the path to purchase into mere seconds, and what that means for brands.
Also on the roster will be a joint case study from Logitech and Flywheel Digital, along with new research on creative effectiveness in retail media. Meanwhile, Commbank will share the inside story to its retail media network, Commbank Connect.
Remade: Retail Media Unmade will take place on September 23 at the Aerial Function Centre, Ultimo, bringing together leaders from across the retail, advertising, technology and media ecosystem.
Keep up to date with the latest in media and marketing
Have your say