‘Get comfortable with failure’: How the industry can tackle accessibility

Mumbrella’s Kalila Welch sits down with Guide Dogs NSW CMO Michael Apte and Keep Left ECD Blair Kimber to discuss how their new campaign pushes for a new standard in accessibility in Australian media.

Diversity and inclusion is an ongoing conversation in this industry, but according to Guide Dogs NSW CMO, Michael Apte, there is work to be done when it comes to accessibility.

The question of accessibility is broad, and understandably intimidating for much of the media and marketing industry who bare no real lived experience when it comes to disability.

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