Goa urges Alan Jones to use real billboards in stunt across Queensland
Brisbane-based outdoor operator, Goa, has dived into the controversial debate over Racing NSW’s upcoming use of the Opera House as a billboard.
With 2GB breakfast host Alan Jones at the centre of the storm – for stridently advocating for the use of the Opera House to promote the Everest Horse Race and calling upon its CEO Louise Herron to be sacked – Goa has produced boards offering him free use of its “real billboards”.
The ad is running across all Goa screens
Late last week, Jones, whose program in syndicated on 4BC in Brisbane, called up Herron live on air, telling her she should be “sacked”, for her opposition to the promotion. NSW Premier Gladys Berejiklian later overruled Herron and gave Racing NSW most of what was being asked.
This afternoon, across its network of 41 screens, Goa advertised: “Hey Jonesy! Get onto some real billboards with goa. (No charge). #nottheoperahouse.”
Goa’s managing director, Chris Tyquin, said the stunt was a “spur of the moment” idea which came up this morning. He suspects it will only run for the day, but suggested it could go longer, depending on how the story continues to evolve.
“It’s topical and timely and fits in with our long-held approach of engaging with our audiences beyond just all ads,” Tyquin told Mumbrella.
“We don’t really have any expectations other than what I mentioned – having a bit of fun with our audience,” he said.
“I seriously doubt Alan would go to the trouble of getting in touch but you never know. The offer’s there.”
Asked whether Goa was cynically capitalising on the debate, Tyquin said: “Any media organisation who reports or comments on the matter could be seen to be capitalising on it.”
Love this kind of quick-thinking, reactive marketing. Nice work.
This is great!
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nice work!
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Love it Chris.
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Awesome
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