Google, media buyers and publishers react to interim ACCC report: Not a ‘nefarious anti-competitive conspiracy’

Google has maintained that “ad tech is a competitive market with low barriers to entry” in response to yesterday’s report out of the Australian Competition and Consumer Commission (ACCC), which set out the extent of the search engine’s dominance at every stage of the digital display ad process.

A Google spokesperson countered the ACCC’s concern that the digital platform has too much power by claiming: “There are many companies, large and small, working together and in competition with each other to power digital advertising across the web, each with different specialties and technologies. Google is just one of these many players, and we’ve made it easier for others to choose who they want to work with.”