Grampians Tourism launches campaign to attract visitors year-round
Victorian regional marketing group, Grampians Tourism, is showcasing the region’s possibilities in its latest campaign promoting the district’s year-round attractions.
The Grampians Way campaign highlights the region’s offerings along with individual niches and interests – including nature and outdoors, art and culture and food and wine – and promotes the idea that it can be explored year-round, even during the off-peak season.
