‘You’re not even market ready, mate… let alone China ready’ warns Destination NSW CEO

Australia’s regional tourism operators aren’t ready to cater to Chinese tourists, and are suffering from “China blindness”, according to Sandra Chipchase, CEO of Destination NSW.

“In regional, everyone’s got China blindness. They think ‘there’s a billion people!’, and it’s like ‘yes, but how many of them are coming?'” Chipchase told the audience at Mumbrella’s Travel Marketing Summit on Thursday.

“We’re saying to them, look ‘you’re not even market ready, mate, let alone export ready, let alone China ready.”

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