Gravox tells people to split up and enjoy their new single serve gravy portions in new campaign
Gravy brand Gravox is looking to sell its single serve gravy portions with a new musical campaign highlighting the downsides to being in a couple.
Created by 303Lowe Sydney the ‘It’s time to go single’ campaign has been created to promote Gravox Singles, a gravy product that comes in single portions.
The 45s TVC depicts a number of couples frustrated with each others’ habits, like snoring, texting, and an obsession with sport.
Executive creative director of 303Lowe Sydney Richard Morgan said the move is meant to make the product more accessible in everyday situations.
“Everyone loves gravy,” he said.
“But it only comes out at those large family gatherings and big roast dinners. It’s a bit old-fashioned. Well, not anymore. Now you can be young and single and enjoy gravy on any night of the week.”
The campaign features a song and video called, “It’s Time To Go Single”, and launches this week with TV and online activity.
CREDITS:
Agency – 303Lowe
- Richard Morgan – ECD
- Adam Whitehead – Art Director
- Sean Larkin – Copywriter
- Matt Clarke – Managing Partner
- Laura Dewey – Senior Account Manager
Client – Gravox
- Duncan Knight – Marketing Manager
- Ingrid Wietrzyk – Senior Brand Manager
Production Company – Plaza Films
- Director –Dave Wood
- Music – Song Zu
- Editor – Stuart Morley
V funny
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Finally an ad that confirms it is fun to be single. Considering that 24% of households are now lone person households I reckon it’s about time that someone in ad land acknowledged our existence. Thank you Gravox.
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