Great Northern Brewing partners with Outback Wrangler in new campaign celebrating the outdoors

December 1, 2016 9:39

Great Northern Brewing Co., has unveiled stage one of its new three parts ad campaign starring Matt Wright from adventure TV show, Outback Wrangler.

Great Northern Brewing Co., and Mediacom partnered with National Geographic to create a campaign aligning the beer with a state of mind – to unwind and disconnect – through storytelling and the outdoors.

The spot, featuring a group of friends on a North Queensland fishing trip drinking beer together, aims to show Great Northern Brewing Co., as the perfect beer for relaxing in the outdoors while you take in the ‘true North Experience’.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.