Great Northern Brewing partners with Outback Wrangler in new campaign celebrating the outdoors

Great Northern Brewing Co., has unveiled stage one of its new three parts ad campaign starring Matt Wright from adventure TV show, Outback Wrangler.


Great Northern Brewing Co., and Mediacom partnered with National Geographic to create a campaign aligning the beer with a state of mind – to unwind and disconnect – through storytelling and the outdoors.

The spot, featuring a group of friends on a North Queensland fishing trip drinking beer together, aims to show Great Northern Brewing Co., as the perfect beer for relaxing in the outdoors while you take in the ‘true North Experience’.

‘The Mates Getaway’ video also features Wright’s friends, Willo and Jono.

The spot ends with Wright saying: “Finding the true north with your best mates, nothing can beat it.”

Created by Mediacom Beyond Advertising,  Medicom’s specialist division, the three-part content series will screen on National Geographic’s Wild Foxtel channel and online with bespoke content created on Facebook.

Gemma Hunter, global executive creative director and head of Mediacom Beyond Advertising Australia, said: “When we look for partnerships, we always seek a true and natural fit that allows us to bring a brand’s story to life in a unique and compelling way for the audience.

“Outback Wrangler’s Matt Wright and his friends, Willo and Jono, were the most natural and authentic fit for the True North story, which we jointly created.”


Michelle Gazzola, marketing manager at Great Northern, said: “We’re pleased this partnership hits the mark for Great Northern and Matt is a great ambassador for this beer which has been one of the fastest growing new products in CUB’s history.”

Matt Wright said: “I’m thrilled to be a part of the True North series. Getting away from it all and spending time with your mates is a really important part to life and it’s great to see that GNBC and National Geographic reflect that.”


“True North tells Matt’s story of the ultimate mates’ getaway through a series of unique content pieces, specifically created to reach a wider audience across National Geographic’s multiple platforms” said Julia Scales, director of advertising and partnerships, Fox Networks Group.

The campaign will air on December 4 and 25 and January 15 and be accompanied by original content pieces airing on Youtube and Instagram.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.