F.Y.I.

Greenroom Digital announces plan to expand into Asia, UK and US

Melbourne based digital agency Greenroom Digital has announced its plan to expand into Asia, the UK and the US.

The announcement:

Today, Melbourne agency, Greenroom Digital, have announced their global venture which will see them expand into Asia, the US and the UK after seven years of solid growth operating in Australia.

The local digital activation agency offers clear and scalable digital marketing initiatives that have gained the attention of global brands and agencies. Currently, Greenroom Digital service some of the largest brands and rights-holders in Australia’s sports and entertainment industry and are fast becoming one of the world’s most effective digital agencies in the sports and entertainment space, focusing on delivering direct commercial returns to their clients.

This year, the company has entered into an agreement with CSM Sports & Entertainment (CSM), which has seen Co-founder of Greenroom Digital Tom Huggins relocate to London, and newly appointed Melbourne FC CEO Gary Pert (former Chief Executive of Collingwood FC) sign on as the Executive Chairman and mentor of the growing business.

Nick Biggin, Co-Founder and CEO of Greenroom Digital says the last three years has seen extremely rewarding outcomes for the business, leaving them in good stead and in high demand.

“We noticed a gap in the market. You had corporates throwing money into sports sponsorship, with no way of truly determining the effectiveness of their spend. Our model gets in behind the sponsorship and works with a unique methodology to capture and use large data, that in turn, will work to drive sales and inform business decisions.

“We work with a number of AFL clubs, including Melbourne and Collingwood Football Clubs as well as NRL. But sport isn’t our only niche; our model can almost be applied to any industry that involves sponsorship.”

Hertz first engaged Greenroom Digital in 2014 for support on leveraging its sports partnerships. Through a strategic and collaborative approach, Greenroom Digital worked with Hertz to see that its partnerships delivered optimal results and performed beyond the set objectives.

“Sports Marketing and Activation is an important component of Hertz’s marketing activity that builds brand value and loyalty with our customers. However, it is important that we can measure the success of such investments and understand the results to guide future strategies. Through an excellent working relationship with the team at Greenroom Digital, we have been provided with useful insights into our ROI and we have a better understanding of how our sponsorships are engaging supporters and increasing our customer base”, said Damien Shaw, Hertz Country Manager, Australia.

It’s partnerships such as these that have set Greenroom Digital up as a leader in the space and grabbed the attention of global player – CSM. “As one of the leading sports marketing agencies in the world, it’s paramount we’re always ahead of the game. The Australian sport and digital marketing space is well thought of – often leading in its innovation and advancement. Through our research and due diligence, we discovered Melbourne’s Greenroom Digital and were quick to engage and determine their unrivalled ability to help propel our business forward and ensure we’re always at the forefront of what we do and the results we secure for our clients”, Matt Vandrau, Group CEO from CSM says.

Tom Huggins, Co-Founder and COO of Greenroom Digital, has moved to London to set up their global HQ and says they’ve already begun to see some promising, early wins with CSM alliance.

“What we’re able to do, at Greenroom digital is unique, and it’s really exciting we are being recognised on a global scale. Since joining the CSM team here in London, we have already had some great wins, with the likes of AIA Group Limited, Vitality, Specsavers, and Millennium Hotels. We’re really looking forward to what comes next.

“In good time, our expansion into new territory will stem further than Asia and the UK. We believe opportunities will present themselves throughout Europe, the US and UAE as more and more brands look for more accountability from their sports and entertainment partnerships”.

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