‘Grog and bog’: Heaps Normal collaborates with Who Gives a Crap to launch non-alc brew

March 21, 2024 12:01

Non-alcoholic beer brand Heaps Normal has collaborated with eco-friendly toilet paper brand Who Gives a Crap to create the first limited-edition, non-alcoholic beer that helps build loos.

Described as a “thirst-quenching” West Coast style IPA, the new non-alcoholic beer, Cheeky IPA, has been brewed in Australia with all the ingredients of an alcoholic one.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.